How
to Rank your website on Google ?
There are several ways to rank the website
for any type of search engine such as Google, Yahoo or Bing etc. Let's discuss
in detail about the best way to rank a website in Google.
What is SEO?
Search Engine Optimization (SEO) is basically
what we do to optimize our websites for Google and other Search Engines like
Bing, Baidu,etc for better traffic rank in front of organic searches. To rank
on the first position of Google you need to have a unique and specific keyword
that can be searched by people looking for something similar. So the more
relevant keywords you've the higher the chances of getting a high ranking on
google search result pages. For example if you look for "cars" or
"cars repair" or "cars for sale" you'll get results related
to cars as Google will automatically display your webpage on its page 5 or in
Google Plus when someone searches for this particular term. This can also
happen with any keyword search such as "cars" or "cars
cars", car parts, how to buy an electric car, car warranty etc.
Most common keywords are related to their
types such as "car", "car repair" or "how to buy an
electric car". The reason behind these keywords being so popular among
users is because they have an exact match in which anyone can easily and
effortlessly find at internet search engines. You need to make sure your
website meets all these criteria and it also needs to be properly optimized
before showing up in Google search results pages.
How does Google work?
Google works through two main things called
Localisation & Targeting. When users search for your website, they click
the top level link (Link building Strategy) and go to the results page where
they have to hit enter to start the query. Following that the system tries to
understand the user's intent and then directs them to the most relevant results
for that particular search term (Localisation). Another thing is Google
provides customized content to help users find the information they are looking
for. These pages are called target pages. A good strategy is required to reach
out to targeted audiences who are exactly looking for the services or products
that your business offers.
Some of the techniques used by most websites
to rank highly include Keyword research and long tail keyword research, meta tags, image alt tags, internal linking etc.If there's no dedicated webmaster team for
your website then you can hire expert individuals who can build website pages.
At one time or another most websites use website builders to increase their
rankings. But finding experts is not recommended as sometimes the cost is very
high.
There's no hard and fast rule as to how much
time you have to spend on each project but it should be at least 1-2 months.
A lot of marketing strategies require
planning in advance and if the budget allows you to create a comprehensive plan
then there are many great advantages. However, in case you're struggling to
reach out to targeted audience then it can become a waste of time and energy.
Here, I will tell you some useful tips and
strategies to improve your site's popularity on Google search pages.
The Best Way to Get More Traffic to Your
Websites
Every marketer of any product or service has
heard that word, "Content." It's a necessary element of the success
of any business and leads to an increase in sales. In fact, without quality
content you won't be able to sell anything and without people finding your
content they wouldn't know about your company and your brand.
Your content should have a clear purpose and
action and should be informative enough without causing any kind of damage. If
you don't write good contents then everyone will immediately stop visiting your
site and your competitors' sites as well.
Now the question is, how to write good
contents and create quality web pages for your website.
Before reading further keep yourself updated
with the latest technical knowledge in order to write a successful blog post.
Don't underestimate the power of social media especially Facebook and Twitter
to attract large audiences for your blog. Start posting regularly and then
slowly develop your authority on blogging as a skill as well as a source of
income. As every blogger knows, writing content is just part of the bigger
puzzle and social media tools are essential in making sure your content stands
out amongst others from your competition.
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